Online Project Showcase

The Stella Forever Fund

  • Organisation:

    The Stella Prize

  • ABN or Auspicing Organisation:

    150 212 750 82

  • Scope of Activity:

    Australia

  • Geographic Location:

    Melbourne

  • Target Groups:

    Mothers
    Rural / Regional
    Adolescents

Funding Information

  • Total Funding Required (AUD):

    3,000,000 over 10 years

  • Current Funding (AUD):

    405,500

  • Funding Needed (AUD):

    2,594,500

  • Tax Deductability Status (DGR):

    Yes

  • Tax Concession Status (TCC):

    Yes

  • DGR Additional Information:

    N/A

  • Other Funding Partners:

    N/A

Project Information

  • Project Commencement Date:
  • 29 May 2017
  • Project Completion Date:
  • 01 Jan 2026
  • What issues are addressed?:
  • The Stella Prize is a major literary award that celebrates Australian women’s writing and an organisation that champions cultural change. 

    Named after Stella Maria Sarah ‘Miles’ Franklin, the prize was founded in 2012 in response to the underrepresentation of women writers in three key areas:
    • as winners of literary prizes
    • as authors of the books reviewed in the major newspapers and literary journals
    • as authors of the books on school curricula.

    Stella seeks to: 
    • recognise and celebrate Australian women writers’ contribution to literature
    • bring more readers to books by women and thus increase their sales
    • equip young readers with the skills to question gender disparities and challenge stereotypes, and help girls find their voice
    • reward one writer with a $50,000 prize – money that buys a writer some measure of financial independence and thus time, that most undervalued yet necessary commodity for women, to focus on their writing
  • Project Description:
  • The Stella Forever Fund is a prudent initiative to secure the future of Stella for generations of women writers to come. The aim of the Fund is to raise $3 million over ten years to generate prize money for the Stella Prize in perpetuity. The endowment of prize money in the Stella Forever Fund, separating it from general fundraising for Stella’s operational and core program needs, allows Stella to ensure the prize becomes a legacy for writers and donors alike. Donors to the Stella Forever Fund can watch the fund grow, and are celebrated at an annual lunch.

    Stella runs events and lectures at bookshops, festivals, and universities around Australia. It also compiles the annual Stella Count, tracking the number of books by men and women reviewed in our major newspapers and literary magazines.

    It also runs the Stella Schools Program, aiming to inspire change and to empower students – girls and boys alike – by encouraging them to critically engage with their own reading habits and imagine a future not limited by their gender.

    Through the Schools Program, Stella runs Girls Write Up events around Australia. Girls Write Up is a daylong festival for teens aged 12–18 that teaches empowerment through writing and sharing stories; explores the relationship between language, gender and power; and examines the effects of unconscious bias on our sense of self. Girls Write Up is for anyone who has felt limited by their gender and wants to understand how language can not only constrain, but also be used to liberate and empower.
  • Alleviating suffering / disadvantage?:
  • Through the Stella Prize itself, the Stella Count, and the Stella Schools Program, Stella addresses the underrepresentation of women in literary culture. There is a feedback loop at play: if women miss out on the major literary prizes, and receive fewer reviews, they are much less likely to be chosen for curriculum lists, which are devised with an awareness of the books that are receiving attention and winning prizes. This has wider ramifications in our culture: it sends messages to girls and boys about whose voices and experiences are most significant. 

    It is important for both girls and boys to not only see themselves reflected back in the stories they read, but also to be exposed to the lives and experiences of others. If gendered reading habits are established early in life, they can become entrenched and feed into unconscious bias. Gender stereotypes limit us all, male and female. The Stella Schools Program is committed to supporting regional and disadvantaged students.
  • Changing Policy, Practices & Systems?:
  • In just five years, the Stella Prize has recognised and promoted:
    • 60 longlisted writers
    • 30 shortlisted writers
    • 5 Stella Prize winners. 

    In total, Stella has awarded $298,000 to Australian women writers.

    The work of Stella has contributed to a rising awareness of women’s writing in Australia. In just over five years, there have been tangible benefits in terms of increased book sales and author profiles of women writers, in particular the shortlisted and winners of the Stella Prize. In 2017, all 6 shortlisted writers experienced a spike in book sales after the shortlist announcement. 

    The Stella Schools Program works with hundreds of students around the country every year, both in and out of school settings. The Schools Program’s series of events and festivals equip young people with the skills to become more critically aware of the gender dynamics at play in the content of the books they read, and encourages them to discover their own creative voices.
  • Investing in or empowering women?:
  • Much more than just an annual award, Stella aims to spark debate, raise awareness, and influence the national conversation; to connect lovers of literature, and inspire women and girls to write; and, vitally, to lobby for greater inclusion of women’s writing in our education system. 

    The Stella Schools Program seeks to empower students by encouraging them to critically engage with their own reading habits and imagine a future not limited by their gender. Stella aims to effect social and cultural change, and to inspire students – girls and boys alike – to embody that change through participation in the Schools Program and through taking part in events and creative opportunities such as Girls Write Up.

    Stella’s vision is an Australia where the voices and stories of women are valued as highly as those of men, with tangible progress towards a richer, more inclusive national identity.
  • Media / Promotion?:
  • Stella has been very successful both in bringing media attention to issues of gender inequality in literary culture, and promoting shortlistees’ and winners’ books. Stella’s coverage increases every year, and has strengthened Stella’s brand in Australia and internationally.

    During each Stella Prize award season, more than 150 media mentions have been generated in broadcast, print, radio and online media nationally. In April 2017, Heather Rose’s Stella Prize win was covered by every major Australian newspaper. She appeared on ABC News 24, was interviewed by over a dozen radio networks around Australia, and her acceptance speech was published in The Guardian.
  • How is success evaluated / measured?:
  • The success of Stella in promoting women’s writing is measured by monitoring sales data and media attention for authors following the announcement of the shortlist and prize. Stella also evaluates public recognition and critical acclaim for women writers through tracking the gender balance of book review pages (the Stella Count) and the level of media and public discussion of women's voices in Australian writing.

Contact Information

  • Contact Person:

    Aviva Tuffield

  • Email:

    aviva@thestellaprize.com.au

  • Website:

    Click Here

  • Phone:

    0404 118 708