Online Project Showcase

A search for Normal” Film series - By Laura Pintur

  • Organisation:

    What's Normal

  • ABN or Auspicing Organisation:


  • Scope of Activity:


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Funding Information

  • Total Funding Required (AUD):


  • Current Funding (AUD):


  • Funding Needed (AUD):


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Project Information

  • Project Commencement Date:
  • 01 May 2017
  • Project Completion Date:
  • 01 Jun 2019
  • What issues are addressed?:
  • Young people today are growing up in a world that continually asks them to send nudes, watch porn, be sexy, and “no means yes, and yes means anal”. Objectification, sexualisation and the hyper visual expectations young people are socialised to live up to are prompting the question: how are we equipping our young people to face this emerging culture? At a time when adolescent culture is moving faster than parents and teachers can follow, what tools exist to guide today’s young people in coming to their own healthy, informed conclusions?

    ‘What’s Normal?’ was founded in response to this question, and ever since we’ve been doing our best to engage young people in open ended conversations about culture that puts them in the driver's seat. It’s not about converting, shaming or making them feel guilty, but our goal is to get young people thinking. We believe that young people really can come to their own, mature, thoughtful conclusions; sometimes they just need to be given the opportunity and the right tools to support their critical thinking.
  • Project Description:
  • Since 2016 we have given the “What’s Normal?” presentation to thousands of young people around Australia and the UK. This is a presentation which seeks to give young people the op- portunity to come to their own, informed conclusions about porn, sexuality and healthy rela- tionships. We’ve found however, that this model of presenting to a group of young people and then leaving was good but lacking the ability to enable cultural change. To make ‘What’s Normal?’ scalable and sustainable we believe that a compelling video series ‘A search for normal’, which addresses the key questions we have identified they are facing, will be the best way to achieve this.
    Why use video?
    - Reach a greater audience
    - It’s a medium young people live in
    - It’s stimulating; a picture paints a thousand words.
    - We can produce using relevant style and language for young people.
  • Alleviating suffering / disadvantage?:
  • Young people today are navigating their way through an ever-changing cultural landscape. Young women and girls are bombarded with messages that put them under pressure when it comes to sexuality, with impacts on body image, self harm, mental health - the list goes on. It’s a world where they find themselves bombarded by endless voices about how they should live - whether it’s advertising, snapchat, Facebook or Instagram - but sometimes these voices don’t have their best interests at heart. 
    Of these voices, one of the loudest is pornography, which has seen a dramatic increase in influence in the past few decades, thanks largely to new ways we engage with technology. This is concerning because pornography normalises objectification, isolation, and a lack of empathy: messages that can shape young people in their formative years.
  • Changing Policy, Practices & Systems?:
  • We aim to help young people navigate today’s pornified culture. What if we could offer young people another narrative, so that they wouldn’t simply inherit what they’re exposed to, but would be equipped and encouraged to engage critically with culture, and even change it?  

    That’s the dream of ‘What’s Normal’, and we need your help to make it a reality. 
    The ‘Search for Normal’ video series and curriculum is a relevant, engaging tool to address this. It’s designed not to convert, shame or guilt, but to get young people thinking. 

    We believe that young people really can come to their own, thoughtful conclusions; sometimes they just need to be given the opportunity.

    We want to see young people be agents of change, so let’s help them ask, What’s Normal?
  • Investing in or empowering women?:
  • Giving young women and girls the right tools to think critically about the culture around them allows them to regain the power to make healthier choices and decisions. We want young women to learn how to say 'no' without feeling pressure from the culture to just go along with 'what's normal'. We want them to be actively engaging with the culture, and even changing it.
  • Media / Promotion?:
  • We aim to create the videos to share on social media, and to circulate them online. We also are on all social media platforms to ensure that we are reaching young people where they are at. Using media to promote this message is a key pillar of 'What's Normal?'.
  • How is success evaluated / measured?:
  • - Business indicators and growth 
    - Social media growth and engagement. 
    - Financial metrics
    - Views on the videos / circulation numbers
    - Number of schools that take the video series. 
    - How many young people join the What's Normal movement and are impacted through the school talks etc.

Contact Information

  • Contact Person:

    Laura Pintur

  • Email:

  • Website:

    Click Here

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