Online Project Showcase

Body Image Animation Series

  • Organisation:

    Pretty Foundation

  • ABN or Auspicing Organisation:

    51616203439

  • Scope of Activity:

    International

  • Geographic Location:

    Australia (as it'll be online, it'll be available internationally)

  • Target Groups:

Image

Funding Information

  • Total Funding Required (AUD):

    250,000

  • Current Funding (AUD):

    50,000

  • Funding Needed (AUD):

    200,000

  • Tax Deductability Status (DGR):

    Yes

  • Tax Concession Status (TCC):

    Yes

  • DGR Additional Information:

    N/A

  • Other Funding Partners:

    Liptember Foundation

Project Information

  • Project Commencement Date:
  • 01 Jan 2019
  • Project Completion Date:
  • 01 Jan 2020
  • What issues are addressed?:
  • 38% of 4 year old girls are dissatisfied with their body size. The foundations for body image are laid in early childhood and there aren't any initiatives in Australia, in early childhood to address this. So Pretty Foundation are filling this gap and aiming to empower girls from a young age to develop and nurture a positive body image.
  • Project Description:
  • Media is a key area that impacts a young girl’s body image, often in a negative way. Pretty Foundation have developed a book series (Charlie’s Tales) and are now looking to develop an online animation series that helps to instil a positive body image in girls aged 2-6. Charlie has been developed as a peer role model to set an example for young girls: one who embodies the characteristics of a healthy body image, and seeks to live her life to its full potential. She will also help to build resilience in girls by instilling positive body image messages through each of her adventures.

    The first book was launched in January 2018 and the second book is being launched in May 2018. The early results from the first book are extremely positive with over 50% of parents saying that their child is showing signs of a more positive body image. This result is far higher than anticipated as it was expected that it would take a lot longer to start seeing any significant results.
  • Alleviating suffering / disadvantage?:
  • Children’s media over-represents and idealises thin characters. Additionally media associates thin characters with positive inner characteristics, unlike their larger counterparts. Research shows that this encourages weight-based stigma, which has been linked to unhealthy behaviours, subsequently affecting attitudes and behaviour of girls around food.

    Pretty Foundation are looking to develop an online animation series that gives girls healthy media options to consume. The animation series will not only show a variety of female bodies (shapes, sizes, colours etc.) but it will also show a variety of roles that females can play in society (as often females are portrayed as limited in their roles).

    Further to this the animation will also directly include positive body image messages in each episode, that will teach girls that their value is in who they are not what they look like.
  • Changing Policy, Practices & Systems?:
  • The Charlie's Tales animation series will provide healthy media options for young girls to consume as well as set an example for the media to follow.
  • Investing in or empowering women?:
  • Through each of Charlie's adventures, Pretty Foundation aim to empower girls with the perspective and skills to develop and nurture a positive body image for themselves and others. There are no other programs or initiatives seeking to do this for young girls in Australia.
  • Media / Promotion?:
  • There will be a fully funded PR and Social Media campaign to back the launch of the series.
  • How is success evaluated / measured?:
  • Similar to the research being undertaken for the Charlie's Tales book series, the animation series will also be reviewed through surveys with parents. Parents will be directly asked about the impact the series has made on their daughter's body image through a range of questions developed by our body image researchers.

Contact Information

  • Contact Person:

    Merissa Forsyth

  • Email:

    merissa@prettyfoundation.org

  • Website:

    Click Here

  • Phone:

    0432986924