Online Project Showcase

Early Learning Everyone Benefits campaign

  • Organisation:

    Early Childhood Australia

  • ABN or Auspicing Organisation:

    44 950 767 752

  • Scope of Activity:


  • Geographic Location:


  • Target Groups:

    Business Professionals
    Rural / Regional


Funding Information

  • Total Funding Required (AUD):


  • Current Funding (AUD):


  • Funding Needed (AUD):


  • Tax Deductability Status (DGR):


  • Tax Concession Status (TCC):


  • DGR Additional Information:

    The auspicing organisation, ECA is a not-for-profit advocacy peak, not a registered charity

  • Other Funding Partners:

    Goodstart, Early Learning Association Australia,

Project Information

  • Project Commencement Date:
  • 01 May 2016
  • Project Completion Date:
  • 01 Dec 2019
  • What issues are addressed?:
  • Educational and social inequity - not all Australian children have access to quality early learning before they start school. Australia is in the bottom third of OECD ranked countries with only 68% of three year olds attending early learning. Lack of access to childcare prevents women returning to work and furthering their career or studies. The low value placed on early childhood education is reflected in the low wages of the predominantly female workforce of educators.
  • Project Description:
  • Early Learning Everyone Benefits is a national collaborative campaign of more than 25 organisations dedicated to ensuring that all Australian children can participate in quality early learning for at least two days per week, especially in the two years before school. It is an advocacy campaign to increase political understanding of the importance of the first five years to
    children's development and future success, especially for disadvantaged and vulnerable children, and to show the breadth of community support for improved access to quality early learning.
  • Alleviating suffering / disadvantage?:
  • Making early childhood education accessible and affordable enables women to continue to work or study, further their careers and reduces income inequality in retirement.
    For children, access to early learning is of most benefit to
    children experiencing disadvantage or vulnerability. 1 in 5
    Australian children start school educationally vulnerable.
    Children who participate in early learning have half the rate
    of vulnerability compared to children with no experience of early
  • Changing Policy, Practices & Systems?:
  • The goal of the campaign is to shift the Early Childhood policies of every political party to better address the needs of children under five and their families. Our vision is for the best interests of children to be at the centre of policy about the care and education of children. A central shift required is for political leaders to understand that investing in the early years, especially for vulnerable and disadvantage children generates the highest yield of long term benefits - in reduced rates of educational vulnerability, reduced inequity and welfare dependency, improved education outcomes leading to more children better equipped for life and becoming contributing members of society.
  • Investing in or empowering women?:
  • Increased investment in the early years supports women who are mothers of young children - providing both parenting information and enabling women to have greater choice on how they combine parenting and work. It empowers girls by reducing educational inequity, especially in communities not currently accessing early learning and preschool. It empowers the predominently female and underpaid early childhood workforce by communicating why we should value their work more highly, and inspiring educators to become advocates for the importance of early childhood education for children, families and the whole community.
  • Media / Promotion?:
  • The campaign develops platforms that generate significant media coverage and social media traffic. For example the release of the State of Early Learning report received National print and radio coverage and Early Learning Matters Week generated good local media coverage, and online interaction with politicians on social media.
  • How is success evaluated / measured?:
  • We measure our impact by analysing media coverage, quantity and messaging alignment between the campaign and statements by politicians (eg Bill Shorten when announcing the ALP preschool policy on 4 October); and by assessing all the parties early childhood policies in the lead up to the next election

Contact Information

  • Contact Person:

    Carolin Wenzel

  • Email:

  • Website:

    Click Here

  • Phone: